Brand Identity for a Seaside Restaurant

COCO Restaurant & Bar is located in Puerto de la Cruz, Tenerife, just a short walk from the Atlantic Ocean within a vibrant commercial area. Its menu brings together land and sea through dishes such as signature rice recipes, fresh seafood and carefully selected meats, prepared with modern techniques and international influences.

The restaurant's architecture became the starting point for the entire branding project. Because the physical space had been designed before the brand, the challenge was not to impose a separate visual identity, but to create a brand system that naturally extended the character of the space—its natural light, open layout, refined materials and close connection to the sea.

Services: Branding, Art Direction

Grilla técnica con las tres variantes oficiales del sistema de marca

Client: COCO Restaurante & Bar

Logotipo de Coco con textura dorada aplicado sobre fondo negro

Creative Direction: The creative concept grew directly from the restaurant's name and interior architecture. The logo draws inspiration from the hexagonal ceramic patterns found throughout the space, creating a contemporary and distinctive visual language.

Rather than relying on obvious references to flowing water, the identity uses restrained geometric forms that balance the organic qualities of the surrounding landscape while complementing the restaurant's architecture.

White became the foundation of the colour palette, reflecting the building's bright interior while creating contrast with deep navy blue. Gold accents were introduced to complement the existing marble finishes and architectural details, resulting in an understated sense of elegance built around clean, timeless design.

The Outcome: The final brand identity works consistently across every customer touchpoint, extending the restaurant's atmosphere into both printed and digital applications.

This strategic approach helped COCO establish a modern and recognizable brand that feels naturally connected to its culinary concept. The result is a visual identity that complements the restaurant's architecture and interior design while reinforcing its market positioning over time.